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PRIVACY POLICY

Privacy policy for the LEDVANCE webshop

For English version click here

Status March 2021

Preamble

Data protection is a top priority for LEDVANCE. The careful handling of your personal information is important to us. Therefore, your data will be treated confidentially by us in strict compliance with the applicable data protection regulations.

In the following, we explain which data we use at what time and for what purpose. Our concern is that you understand how our webshop works and what means we use to ensure the protection of your personal data, which is important to us. We only use your personal data if we have your consent or legal permission.

In our webshop, we process the data we need for the contractual relationship, such as payment data for payment and the shipping address for shipping. We also use cookies, such as

  • Language settings
  • Items in the shopping cart
  • Log-in information
  • Search terms entered
  • Frequency of page views
  • Use of website functions

Table of contents

I. Name and address of the data controller

II. contact details of the data protection officer

III. provision of the website and creation of log files

IV. Use of cookies

V. Registration

VI. webshop shopify

VII. payment options

VIII. Shipping service provider

IX. Newsletter

X. Email contact

XI. Company presence in social networks

XII. Linkedin

XIII. geotargeting

XIV. content delivery networks

XV. use of the Google Tag Manager Plugin

XVI. use of the Rich Panel Plugin

XVII. use of the Klaviyo Plugin

XVIII. use of the Shogun Plugin

XIX. use of Trusted Shop - seal of approval with ratings

XX. Rights of the data subject

I. Name and address of the person responsible

The responsible party within the meaning of the General Data Protection Regulation and other national data protection laws of the Member States as well as other data protection provisions is:

LEDVANCE GmbH

Parkring 29-33

85748 Garching

Germany

+49 89-780673-100

support.shop@ledvance.com

https://shop.ledvance.com

II. Contact details of the data protection officer

The data protection officer of the responsible party is:

Intersoft consulting services AG

At the straw house 17

20097 Hamburg

Telephone: +49 40 790235 - 0

Fax: +49 40 790235 - 170

www.intersoft-cunsulting.de

III. provision of the website and creation of log files

1. description and scope of data processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.

The following data is collected in this process:

  • Information about the browser type and the version used.
  • The operating system of the user
  • The user's Internet service provider
  • The IP address of the user
  • Date and time of access
  • Websites from which the user's system accesses our website
  • Web pages that are accessed by the user's system via our website

This data is stored in the log files of our system. This data is not stored together with other personal data of the user.

2. purpose of data processing

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session.

The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.

These purposes are also our legitimate interest in data processing according to Art. 6 para. 1 p. 1 lit. f DSGVO.

3. legal basis for data processing

The legal basis for the temporary storage of the data and the log files is Art. 6 para. 1 p. 1 lit. f DSGVO.

4 Duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

In the case of storage of data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.

5. possibility of objection and elimination

The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

IV. Use of cookies

1. description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.

The following data is stored and transmitted in the cookies:

  • Language settings
  • Items in the shopping cart
  • Log-in information

We also use cookies on our website that enable an analysis of the user's surfing behavior.

In this way, the following data can be transmitted:

  • Entered search terms
  • Frequency of page views
  • Use of website functions

The user data collected in this way is pseudonymized by technical precautions. Therefore, it is no longer possible to assign the data to the calling user. The data is not stored together with other personal data of the users.

2. purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

We require cookies for the following applications:

  • Shopping cart
  • Acceptance of language settings
  • Remembering search terms

The user data collected through technically necessary cookies are not used to create user profiles.

The analyze cookies are used for the purpose of improving the quality of our website and its content. Through the analyze cookies, we learn how the website is used and can thus constantly optimize our offer.

improving user experience, marketing & analytics

3. legal basis for data processing

The legal basis for the processing of personal data using cookies is Art. 6 para. 1 p. 1 lit. a DSGVO.

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 p. 1 lit. f DSGVO.

4 Duration of storage, possibility of objection and removal.

Cookies are stored on the user's computer and transmitted from it to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.

The transmission of Flash cookies cannot be prevented via the browser settings, but by changing the Flash Player setting.

If you use a Safari browser version 12.1 or higher, cookies are automatically deleted after seven days. This also applies to opt-out cookies, which are set to prevent tracking.

V. Registration

1. description and scope of data processing

On our website, we offer users the opportunity to register by providing personal data. The data is entered in an input mask and transmitted to us and stored. The data is not passed on to third parties. The following data is collected during the registration process:

  • Email address
  • Name
  • First name
  • Address
  • Telephone / mobile phone number

As part of the registration process, the user's consent to the processing of this data is obtained.

2. purpose of data processing

Registration of the user is necessary for the fulfillment of a contract with the user or for the implementation of pre-contractual measures.

3. legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 p. 1 lit. a DSGVO if the user has given his consent.

If the registration serves the fulfillment of a contract to which the user is a party or the implementation of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 para. 1 p. 1 lit. b DSGVO.

4 Duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected.

This is the case for data collected during the registration process for the fulfillment of a contract or for the implementation of pre-contractual measures when the data is no longer required for the implementation of the contract. Even after the conclusion of the contract, there may be a need to store personal data of the contractual partner in order to fulfill contractual or legal obligations.

5. possibility of objection and removal

As a user, you have the option to cancel your registration at any time. You can have the data stored about you changed at any time.

You can change or delete your data here: https://shop.ledvance.com/pages/ledvance-gdpr-konformit-t or please send us an email to support.shop@ledvance.com.

If the data is necessary for the fulfillment of a contract or for the execution of pre-contractual measures, an early deletion of the data is only possible as far as contractual or legal obligations do not oppose a deletion.

VI. Webshop shopify

We offer a webshop on our website. For this purpose we use the software of Shopify

The website and the webshop are hosted on external servers by a service provider contracted by us.

Our service provider is Cloudflare, Inc.

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The information stored is:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Date and time of server request
  • IP address

This data is not merged with other data sources. The collection of this data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website - for this purpose, the server log files must be collected.

We have concluded an order processing contract with the relevant service provider, in which we oblige the relevant service provider to protect user data and not to disclose it to third parties.

The location of the server of the website is geographically in the following third country: Canada.

VII Payment options

1. description and scope of data processing

We offer our customers various payment options for processing their orders. For this purpose, we forward customers to the platform of the corresponding payment service provider, depending on the payment option. After completion of the payment process, we receive the payment data of the customers from the payment service providers or our house bank and process them in our systems for the purpose of invoicing and accounting.

Payment via Klarna

It is possible to process the payment transaction with the payment service provider Klarna.

Klarna is a payment service provider that enables the purchase on account or an installment payment.

The European operating company of Klarna is Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden.

If you select "purchase on account" or "installment purchase" as a payment option in the context of the transaction via Klarna, your personal data will be automatically transmitted to Klarna. The personal data transmitted to Klarna are in particular the following

  • First name
  • Last name
  • Address
  • Date of birth
  • Gender
  • Email address
  • IP address
  • Telephone/mobile phone number
  • Bank details
  • Credit card number incl. expiry date and CVC code
  • Item number
  • Item number
  • Data on goods and/or services
  • Transaction amount and fiscal charges

The purpose of the data transfer is in particular identity verification, payment administration and fraud prevention. The personal data exchanged between Klarna and us may be transmitted by Klarna to credit reporting agencies.

The purpose of this transmission is to check identity and creditworthiness. Klarna may also disclose the personal data to affiliated companies (Klarna Group) and service providers or subcontractors to the extent necessary to fulfill contractual obligations or to process the data on behalf.

For further information on the processing of your data by Klarna, please refer to Klarna's privacy policy at: https://pay.amazon.com/de/help/201751600 https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf retrieve.

Payment by credit card

It is possible to complete the payment process by credit card.

If you have chosen payment by credit card, payment data will be passed on to payment service providers for payment processing. All payment service providers comply with the requirements of the "Payment Card Industry (PCI) Data Security Standards" and have been certified by an independent PCI Qualified Security Assessor.

In the context of payment by credit card, the following data is regularly transmitted:

  • Purchase amount
  • Date and time of purchase
  • First name and surname
  • Address
  • Email address
  • Credit card number
  • Credit card expiration date
  • Security code (CVC)
  • IP address
  • Phone number / mobile phone number

Payment via PayPal

There is the possibility to handle the payment process with the payment service provider PayPal. In addition to a direct payment method, PayPal also offers purchase on account, direct debit, credit card and installment payment.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg.

If you choose PayPal as a payment method, your data required for the payment process is automatically transmitted to PayPal.

This involved in particular the following data:

  • Name
  • Address
  • Email address
  • Telephone / mobile phone number
  • IP address
  • Bank details
  • Card number
  • Expiry date and CVC code
  • Item number
  • Item number
  • Goods and services data
  • Transaction amount and tax charges
  • Information on previous purchase behavior

The data transmitted to PayPal may be transferred by PayPal to credit agencies. The purpose of this transmission is to check identity and creditworthiness.

PayPal may also share your data with third parties to the extent necessary to fulfill contractual obligations or to process the data on your behalf. When transferring your personal data within companies affiliated with PayPal, the Binding Corporate Rules approved by the relevant supervisory authorities apply. You can find them here: https://www.paypal.com/de/webapps/mpp/ua/bcr Other data transfers may be based on contractual protections. For more information, please contact PayPal.

All PayPal transactions are subject to PayPal's privacy policy. You can find this at: https://www.paypal.com/de/webapps/mpp/ua/privacy-full/.

Payment by instant transfer

There is the possibility of payment by instant bank transfer. In this case, the data is collected by Sofort GmbH, Theresienhöhe 12, 80339 Munich.

The responsible party does not collect and store the data itself.

With the issuance of a Sofortüberweisung you instruct Sofort GmbH to automatically check,

whether your account covers the amount to be transferred (account coverage check), and any instant transfers of the last 30 days from your account have been successfully completed,

and after a positive check, to transmit the transfer order approved by you in electronic form to your bank, as well as to inform us, as the payee selected by you (online provider), about the successful setting of the transfer.

For this purpose, Sofort GmbH requires the IBAN as well as PIN and TAN of your online banking account. During the order process, you will be automatically redirected to the secure payment form of Sofort GmbH.

Immediately afterwards, you will receive confirmation of the transaction. Thereupon we receive the transfer credit directly.

Anyone who has an activated online banking account with PIN/TAN procedure can use Sofortüberweisung as a payment method.

Please note that a few banks do not yet support payment by Sofortüberweisung.

You can obtain more detailed information about this via the following link: https://www.sofort.com/ger-DE/general/fuer-kaeufer/fragen-und-antworten/.

You can obtain more detailed information on the stored data at https://www.klarna.com/sofort/#cq-0.

Further payment options

Furthermore, we offer payment with the following options: Google Pay, Apple Pay, iDEAL, Shop Pay.

2. purpose of data processing

The transmission of payment data to payment service providers serves to process the payment, e.g. when you purchase a product and/or use a service.

3. legal basis for data processing

The legal basis for the data processing is Art. 6 para. 1 p. 1 lit. b DSGVO, as the processing of the data is necessary for the processing of the concluded purchase contract.

4. duration of storage

All payment data and data on any chargebacks are stored only as long as they are needed for payment processing and a possible processing of chargebacks and debt collection and to combat abuse.

Furthermore, payment data may be stored beyond this period if and as long as this is necessary to comply with statutory retention periods or to prosecute a specific case of misuse.

Your personal data will be deleted upon expiry of the statutory retention periods, i.e. after 10 years at the latest.

5. possibility of objection and elimination

You can revoke your consent to the processing of your payment data at any time by notifying the responsible party or the payment service provider used. However, the payment service provider used may still be entitled to process your payment data if and as long as this is necessary for payment processing in accordance with the contract.

VIII. Shipping service provider

1. description and scope of data processing

If you order products or services on our website, for the delivery of which a shipping service provider is used, you will receive your order and shipping confirmation via your email address, as well as, depending on the respective shipping service provider, notification that your shipment has arrived and/or notification of the package announcement and possible delivery options.

The data will be transmitted to the following service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany.

The transmitted data are regularly:

  • Name
  • Address
  • Email address

2. purpose of data processing

The purpose of processing personal data is to enable shipping service providers to inform recipients about the progress of the shipment by email and thus increase the probability of successful delivery.

3. legal basis for data processing

The legal basis for the transmission of the email address to the respective shipping service provider as well as its use is consent pursuant to Art. 6 Para. 1 lit. a DSGVO.

4. duration of storage

The transmitted data will be deleted from the respective shipping service provider when the package could be delivered.

5. possibility of objection and elimination

The notification service by the shipping service provider can be cancelled by the affected user at any time. For this purpose, a corresponding opt-out link can be found in every email.

IX. Newsletter

1. description and scope of data processing

It is possible to subscribe to a free newsletter. In doing so, the following data from the input mask is transmitted to us when you subscribe to the newsletter: Email address.

For the processing of the data, your consent is obtained during the registration process and reference is made to this privacy policy.

If you purchase goods or services on our website and provide us with your email address, we may subsequently use this address to send you a newsletter. In such a case, only direct advertising for our own similar goods or services will be sent via the newsletter.

No data will be passed on to third parties in connection with the processing of data for the dispatch of newsletters. The data is used exclusively for sending the newsletter.

2. purpose of data processing

The collection of the user's email address is used to deliver the newsletter.

3. legal basis for data processing

The legal basis for the processing of data after registration for the newsletter by the user is, if the user has given his consent, Art. 6 para. 1 p. 1 lit. a DSGVO.

The legal basis for sending the newsletter as a result of the sale of goods or services is Art. 7 (3) UWG.

4. duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. Accordingly, the user's email address will be stored as long as the subscription to the newsletter is active.

The other personal data collected during the registration process is usually deleted after a period of seven days.

5. possibility of objection and removal

The subscription to the newsletter can be cancelled by the affected user at any time. For this purpose, a corresponding link can be found in each newsletter.

This also enables revocation of consent to the storage of personal data collected during the registration process.

X. Email contact

1. description and scope of data processing

On our website, it is possible to contact us via the email address provided. In this case, the user's personal data transmitted with the email will be stored.

The data is used exclusively for processing the conversation.

2 Purpose of the data processing

In the case of contact by email, this also constitutes the necessary legitimate interest in processing the data.

3. legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 lit. a DSGVO if the user has given his consent.

The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 (1) lit. f DSGVO. If the email contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO.

4 Duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when the circumstances indicate that the matter in question has been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. possibility of objection and elimination

The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

For the revocation click here: https://shop.ledvance.com/pages/ledvance-gdpr-konformit-t

All personal data stored in the course of contacting us will be deleted in this case.

For the revocation click here: https: //shop.ledvance.com/pages/ledvance-gdpr-konformit-t

XI. Company appearances in social networks

Instagram:

Instagram, Part of Facebook Ireland Ltd, 4 Grand Canal Square Grand Canal Harbour, Dublin 2 Ireland.


On our company page, we provide information and offer Instagram - users the opportunity to communicate. If you perform an action on our Instagram company page (e.g. comments, posts, likes, etc.), it is possible that you will make personal data (e.g. clear name or photo of your user profile) public. However, since we generally or to a large extent have no influence on the processing of your personal data by Instagram, which is jointly responsible for the LEDVANCE GmbH corporate presence, we cannot provide any binding information on the purpose and scope of the processing of your data.

Our corporate presence in social networks is used for communication and information exchange with (potential) customers. In particular, we use the corporate presence for marketing.

In this context, publications via the corporate presence may contain the following content:

  • Information about products
  • Information about services
  • Advertising
  • Customer contact

In this context, each user is free to publish personal data through activities.

The legal basis for data processing is Art. 6 para.1 p.1 lit. a DSGVO.

The data generated by the company presence is not stored in our own systems.


You can object to the processing of your personal data that we collect in the course of your use of our Instagram corporate presence at any time and assert your data subject rights. To do so, send us an informal email to support.shop@ledvance.com. For the processing of your personal data by Instagram and the corresponding objection options, you can find more information here:

Instagram: https://help.instagram.com/519522125107875

Pinterest:

Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.


On our company page, we provide information and offer Pinterest - users the opportunity to communicate. If you perform an action on our Pinterest company site (e.g. comments, posts, likes, etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, since we generally or to a large extent have no influence on the processing of your personal data by Pinterest, the company jointly responsible for the LEDVANCE GmbH corporate presence, we cannot provide any binding information on the purpose and scope of the processing of your data.

Our corporate presence in social networks is used for communication and information exchange with (potential) customers. In particular, we use the company presence for marketing.

In this context, publications via the corporate presence may contain the following content:

  • Information about products
  • Information about services
  • Advertising
  • Customer contact

In this context, each user is free to publish personal data through activities.

The legal basis for data processing is Art. 6 para.1 p.1 lit. a DSGVO.

The data generated by the company presence is not stored in our own systems.


You can object to the processing of your personal data that we collect in the course of your use of our Pinterest corporate presence at any time and assert your data subject rights. To do so, send us an informal email to support.shop@ledvance.com. For more information on the processing of your personal data by Pinterest and the corresponding objection options, please click here:

Pinterest: https://policy.pinterest.com/de/privacy-policy

YouTube:

YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, United States.


On our company website, we provide information and offer YouTube users the opportunity to communicate. If you carry out an action on our YouTube corporate site (e.g. comments, posts, likes, etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, since we generally or to a large extent have no influence on the processing of your personal data by YouTube, which is jointly responsible for the LEDVANCE GmbH corporate presence, we cannot provide any binding information on the purpose and scope of the processing of your data.

Our corporate presence in social networks is used for communication and information exchange with (potential) customers. In particular, we use the corporate presence for:

marketing and communication.

In this context, publications via the corporate presence may contain the following content:

  • Information about products
  • Information about services
  • advertising
  • customer contact

In this context, each user is free to publish personal data through activities.

The legal basis for data processing is Art. 6 para.1 p.1 lit. a DSGVO.

The data generated by the company presence is not stored in our own systems.


You can object to the processing of your personal data that we collect in the course of your use of our YouTube corporate presence at any time and assert your data subject rights. To do so, send us an informal email to support.shop@ledvance.com. You can find more information about the processing of your personal data by YouTube and the corresponding objection options here:

YouTube: https://policies.google.com/privacy?gl=DE&hl=de

XII. LinkedIn

1. scope of data processing

We use the option of a presence on Linkedin (LinkedIn, Unlimited Company Wilton Place, Dublin 2, Ireland).

The company presence is used for job applications, information/PR and active sourcing.

We do not have any information on the processing of your personal data by the companies jointly responsible for the corporate presence. For more information, please see the privacy policy of:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

If you perform an action on our corporate presence (e.g. comments, posts, likes, etc.), it is possible that you thereby make personal data (e.g. clear name or photo of your user profile) public.

2. legal basis for data processing

The legal basis for processing your data in connection with the use of our corporate presence is Art.6 para.1 p.1 lit.f DSGVO.

3 Purpose of data processing

Our corporate presence serves us to inform users about our services. In doing so, every user is free to publish personal data through activities.

4. duration of storage

We store your activities and personal data published via our corporate presence until you revoke your consent. In addition, we comply with the statutory retention periods.

5. possibility of objection and removal

You can object to the processing of your personal data that we collect in the course of your use of our corporate presence at any time and assert your data subject rights. To do so, send us an informal email to the email address stated in this privacy policy.

You can find more information on objection and removal options here:

LinkedIn: https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

XIII Geotargeting

We use the IP address and other information provided by the user (in particular zip code in the context of registration or ordering) for regional targeting (so-called "geotargeting").

Regional targeting is used, for example, to automatically show you regional offers or advertising that are often more relevant to users. The legal basis for the use of the IP address and, if applicable, other information provided by the user (in particular zip code) is Art. 6 (1) lit. f DSGVO, based on our interest in ensuring more precise targeting and thus providing offers and advertising with higher relevance for users.

In this context, a part of the IP address as well as the additional information provided by the user (in particular zip code) are only read and not stored separately.

You can prevent geotargeting by using, for example, a VPN or proxy server that prevents precise localization. In addition, depending on the browser used, you can also deactivate a location localization in the corresponding browser settings (insofar as the respective browser supports this).

We use geotargeting on our website to target customers.

XIV. Content Delivery Networks

Furthermore, we use the services of the following content delivery network: Fastly.

Information on the privacy policies of these providers can be found on the respective websites.

XV. Use of the Google Tag Manager Plugin


1. scope of the processing of personal data

We use the Google Tag Manager (https://www.google.com/intl/de/tagmanager/) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). With the Google Tag Manager, tags of Google's services and of third-party providers can be managed and bundled and embedded on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behavior, to record the impact of online advertising and social channels, to use remarketing and targeting, and to test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user's browser. It contains instructions on which tags to trigger. Google Tag Manager takes care of triggering other tags, which in turn may collect data. Information on this can be found in the passages on the use of the corresponding services in this privacy policy. Google Tag Manager does not access this data.
Further information on Google Tag Manager can be found at. https://www.google.com/intl/de/tagmanager/faq.html and in Google's privacy policy: https://policies.google.com/privacy?hl=de

2. purpose of data processing

The purpose of the processing of personal data is the collected and clear management, as well as an efficient integration of third-party services.

3. legal basis for the processing of personal data

The legal basis for the processing of the users' personal data is basically the user's consent according to Art. 6 para. 1 p.1 lit. a DSGVO.

4 Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google deleting parts of the IP address and cookie information after 9 and 18 months, respectively, according to Google.

5. revocation and removal option

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
You can prevent the collection as well as the processing of your personal data by Google by preventing third-party cookies from being stored on your computer, by using the "Do Not Track" function of a supporting browser, by disabling the execution of script code in your browser or by using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
You can deactivate the use of your personal data by Google using the following link:
https://adssettings.google.de
For more information on objection and removal options vis-à-vis Google, please visit:
https://policies.google.com/privacy?gl=DE&hl=de

XVI. use of the rich panel plugin



1. scope of processing of personal data

We use the CRM (customer relationship management) tool Rich Panel. Richpanel is a support CRM integrated with the e-commerce store to provide seamless support to our customers.

2. purpose of data processing

The use of Rich Panel is for optimal communication with our customers.

3. legal basis for the processing of personal data

The legal basis for the processing of users' personal data is basically consent in accordance with Art. 6 para. 1 p.1 lit. a DSGVO.

4 Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. revocation and removal option

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation. You can prevent the collection and processing of your personal data by preventing third parties from storing cookies on your computer, by using the "Do not track" function of a supporting browser, by disabling the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser). You can also send an email to the person responsible.

XVII. use of the Klaviyo plugin


1. scope of the processing of personal data

We use the marketing automation tool Klaviyo. Klaviyo is an email marketing tool that is integrated into the e-commerce store to provide seamless support to our customers.

2. purpose of data processing

The use of Klaviyo serves the optimal communication with our customers.

3. legal basis for the processing of personal data

The legal basis for the processing of personal data of the users is basically the consent according to Art. 6 para. 1 p.1 lit. a DSGVO.

4 Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. revocation and removal option

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation. You can prevent the collection and processing of your personal data by preventing third parties from storing cookies on your computer, by using the "Do not track" function of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser). You may also send an email to the responsible party.

XVIII Use of the Shogun Plugin.



1. scope of processing of personal data

We use the marketing automation tool Shogun. Shogun is a content management tool that is integrated into the e-commerce store and includes features such as Page Builder and AB Testing.

2 Purpose of the data processing

The use of Shogun serves the optimal presentation of the products of the webshop.

3. legal basis for the processing of personal data

The legal basis for the processing of personal data of the users is basically the consent according to Art. 6 para. 1 p.1 lit. a DSGVO.

4 Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. revocation and removal option

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation. You can prevent the collection and processing of your personal data by preventing third parties from storing cookies on your computer, by using the "Do not track" function of a supporting browser, by disabling the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser). You can also send an email to the responsible person.

XIX. use of Trusted Shop - seal of approval with ratings



1. scope of processing of personal data

We use the Trusted Shops Trustbadge to display our Trusted Shops seal of approval and any reviews collected, as well as to offer Trusted Shops products to buyers after they have placed an order. The Trustbadge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne (hereinafter referred to as: Trusted Shops) . When the Trustbadge is called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, the date and time of the call-up, the amount of data transferred and the requesting provider (access data) and documents the call-up.
Further personal data is only transferred to Trusted Shops if you have consented to this, have decided to use Trusted Shops products after completing an order, or have already registered to use them. In this case, the contractual agreement between you and Trusted Shops applies.
Further information on the processing of data by TrustedShops can be found here:
https://www.trustedshops.de/impressum/

2. purpose of data processing

The use of Trusted Shops serves the optimal marketing of our offer.

3. legal basis for the processing of personal data

The legal basis for the processing of personal data of users is basically the consent of the user according to Art. 6 para. 1 p.1 lit. a DSGVO.

4. duration of storage

The access data is automatically deleted no later than 90 days after the end of your visit to the site.

5. revocation and removal option

You have the right to revoke your declaration of consent under data protection law at any time. By revoking the consent, the legality of the processing carried out on the basis of the consent until the revocation is not affected.You can prevent the collection as well as the processing of your personal data by Trusted Shops by preventing the storage of third-party cookies on your computer, using the "Do Not Track" function of a supporting browser, disabling the execution of script code in your browser or using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
For more information on objection and removal options vis-à-vis Trusted Shops, please visit:
https://www.trustedshops.de/impressum/

XX. rights of the data subject

In principle, you have the following rights with regard to your data:

  • The right of access to your data,
  • The right to have your data transferred to you or to another service provider,
  • The right to have inaccurate data corrected,
  • The right to delete your data or the right to restrict the processing of your data,
  • The right to object to the processing, and
  • The right to withdraw any consent you have given.
  • In addition, you have the right to lodge a complaint with the competent data protection supervisory authority.
  • However, these rights do not exist in every case. For example, if LEDVANCE is required by law to retain certain data, such as for tax purposes, a claim for deletion cannot be enforced in this regard.

This privacy policy was created with the support of Intersoft consulting services AG.