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Privacy Policy for the LEDVANCE Webshop

As of March 2021

 

Preamble

Data protection has top priority for LEDVANCE. The careful handling of your personal information is important to us. Therefore, your data will be treated confidentially by us in strict compliance with the applicable data protection regulations.

 

In the following we explain to you which data we use at what point in time and for what purpose. Our concern is that you can understand how our web shop works and the means by which we ensure the protection of your personal data, which is important to us. We only use your personal data if we have your consent or legal permission.

 

In our web shop we process the data that we need for the contractual relationship, such as the payment data for payment and the shipping address for shipping. We also use cookies, such as

  • Language settings
  • Articles in shopping cart
  • Login information
  • Entered search terms
  • Frequency of page views
  • Use of website functions

 

Table of contents

I. Identity and contact details of the data controller

II. Contact details of the data protection officer

III. Provision of website and creation of log files

IV. Use of cookies

V. Registration

VI. Web shop on Shopify

VII. Payment options

VIII. Shipping service providers

IX. Newsletter

X. Contact via Email

XI. Use of corporate profiles on social networks

XII. Use of the Linkedin network

XIII. Geotargeting

XIV. Content delivery networks

XV. Use of Google Tag Manager Plugin

XVI. Use of Rich Panel Plugin

XVII. Use of Klaviyo Plugin

XVIII. Use of Shogun Plugin

XIX. Use of Trusted Shop - seal of approval with ratings

XX. Rights of the data subject

    I.         Identity and contact details of the data controller

The data controller responsible in accordance with the purposes of the General Data Protection Regulation (GDPR) of the European Union and other national data protection laws of the Member States as well as other data protection regulations is:

LEDVANCE GmbH

Parkring 29-33

85748 Garching

Germany

+49 89-780673-100

support.shop@ledvance.com

https://shop.ledvance.com

  II.         Contact details of the data protection officer

The designated data protection officer is:

DataCo GmbH

Dachauer Str. 65

80335 Munich

Germany

+49 89 7400 45840

www.dataguard.de

III.         Provision of website and creation of log files

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device.

The following data is collected:

  • Browser type and version used
  • The user's operating system
  • The user’s internet service provider
  • The IP address of the user
  • Date and time of access
  • Web pages from which the user’s system accessed our website
  • Web pages accessed by the user’s system through our website

This data is stored in the log files of our system. This data is not stored together with other personal data of the user.

2. Purpose of data processing

The temporary storage of the IP address by the system is necessary for the delivery of the website to the computer of the user. For this purpose, the user’s IP address must be kept for the duration of the session.

The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.

For the aforementioned purposes, our legitimate interest lies in the processing of data in compliance with Art. 6 (1) (1) (f) GDPR GDPR.

3. Legal basis for data processing

The legal basis for the temporary storage of data and logfiles is Art. 6 (1) (1) (f) GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished.

If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is not possible.

5. Objection and removal

The collection of data for the provision of the website as well as the storage of data in log files are essential for the operation of the website. Therefore, the user may not object to the aforementioned processes.

IV.         Use of cookies

1. Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the internet browser or the internet browser on the user’s computer system. If a user calls up a website, a cookie can be stored on the user’s operating system. These cookies contain a string of characters that allows the browser to be uniquely identified when the website is reopened.

We use cookies to make our website more user-friendly. Some elements of our website require the calling browser to be identified even after a page break.

The following data is stored and transmitted in the cookies:

  • Language settings
  • Items in shopping cart
  • Log-in information

We also use cookies on our website, which enable us to analyse the browsing behaviour of our users.

As a result, the following data will be transmitted:

  • Entered search queries
  • Frequency of page views
  • Use of website functionalities

The user data collected in this manner is pseudonymised by technical measures. It is therefore not possible to assign the data to the user accessing the site. The data is not stored together with other personal data of the users.

2. Purpose of data processing

The purpose of using technical cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. These require that the browser is recognized even after a page change.

We need cookies for the following purposes:

  • Shopping cart
  • Applying language settings
  • Storage of search terms

The user data collected by technical cookies are not used to create user profiles.

The analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and thus can constantly optimize our offer.

improving user experience, marketing & analytics

3. Legal basis for data processing

The legal basis for the processing of personal data using cookies is Art. 6 (1) (1) (a) GDPR.

The legal basis for the processing of personal data using technical cookies is Art. 6 (1) (1) (f) GDPR GDPR.

4. Duration of storage and possibility of objection and removal

Cookies are stored on the user's device and transmitted to our site by the user. Therefore, you as a user also have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used to their full extent.

The transmission of Flash cookies cannot be prevented via the browser settings, but by changing the settings of the Flash Player.

If you use the Safari browser version 12.1 or higher, cookies will be automatically deleted after seven days. This also applies to opt-out cookies, which are used to prevent the use of tracking mechanisms.

  V.         Registration

1. Description and scope of data processing

We offer users the opportunity to register by providing personal data. The data is entered into an input mask and transmitted to us and stored. The data will not be passed on to third parties. The following data is collected as part of the registration process:

  • Email address
  • Last name
  • First name
  • Address
  • Telephone / mobile phone number

As part of the registration process, the user's consent to the processing of this data is obtained.

2. Purpose of data processing

A registration of the user is necessary for the fulfilment of a contract with the user or for the execution of pre-contractual measures.

3. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 (1) (1) (a) GDPR if the user has given his consent.

If the registration serves the fulfilment of a contract to which the user is a party or the execution of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 (1) (1) (b) GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected.

This is the case for the data collected during the registration process for the fulfilment of a contract or for the execution of pre-contractual measures if the data is no longer required for the implementation of the contract. Even after the conclusion of the contract, it may be necessary to store personal data of the contractual partner in order to comply with contractual or legal obligations.

5. Objection and removal

As a user you have the possibility to cancel the registration at any time. You can request a change to the data stored about you at any time.

You can change or delete your data here: https://shop.ledvance.com/pages/ledvance-gdpr-konformit-t or please send us an email to support.shop@ledvance.com

If the data is necessary for the fulfilment of a contract or for the implementation of pre-contractual measures, a premature deletion of the data is only possible insofar as contractual or legal obligations do not stand in the way of a deletion.

VI.         Web shop on Shopify

We offer a web shop on our website. For this we use the following web shop software: Shopify.

The website and the web shop are hosted on external servers by a service provider commissioned by us.

Our service provider is: Cloudflare, Inc.

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information is:

  • Browser type and version
  • Used operating system
  • Referrer URL
  • Hostname of the accessing computer
  • Time and date of the server request
  • IP address of the user's device

This data will not be merged with other data sources. The data is collected on the basis of Art. 6 (1) (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website - and server log files are therefore recorded.

We have concluded a data processing agreement with the relevant service provider in which we oblige the relevant service provider to protect user data and not to pass it on to third parties.

The server of the website is geographically located in the following third country: Canada.

VII.         Payment options

1. Description and scope of data processing

We offer our customers various payment options for processing their orders. Depending on the payment option, we transfer customers to the platform of the payment service provider in question. After completion of the payment process, we receive the customer's payment data from the payment service providers or our house bank and process these in our systems for billing and accounting purposes.

Payment via Klarna

It is possible to process payment transactions with the payment service provider Klarna.

Klarna is a payment service provider that enables purchase on invoice or payment via installments.

Klarna's European operating company is Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden.

If you choose "Purchase on account" or "Installment purchase" as payment option within the transaction via Klarna, your personal data will be automatically transferred to Klarna. The personal data transmitted to Klarna are, in particular, the following

  • First name
  • Last name
  • Address
  • Date of birth
  • Gender
  • Email address
  • IP address of the user's device
  • Telephone / mobile phone number
  • Bank account details
  • Credit Credit card number incl. expiry date and CVC code
  • Number of items
  • Product code
  • Data on goods and/or services
  • Transaction amount and tax dues

The transmission of data is intended in particular for identity verification, payment administration and fraud prevention purposes. The personal data exchanged between Klarna and us may be transferred by Klarna to credit agencies.

The purpose of this transmission is a check of identity and credit score. Klarna may also pass on the personal data to affiliated companies (Klarna Group) and service providers or subcontractors if this is necessary to fulfil the contractual obligations or if the data is to be processed on behalf of Klarna.

Further information on the processing of your data by Klarna can be found in Klarna's privacy policy at:  https://pay.amazon.com/de/help/201751600  https://cdn.klarna.com/1.0/shared/content/policy/data/de_en/data_protection.pdf.

Payment via credit card

It is possible to complete the payment process by credit card.

If you have chosen to pay by credit card, payment details will be passed on to payment service providers for payment processing. All payment service providers comply with the requirements of the "Payment Card Industry (PCI) Data Security Standards" and have been certified by an independent PCI Qualified Security Assessor.

The following data will be transmitted regularly as part of payment via credit card:

  • Purchase amount
  • Date and time of purchase
  • First and last name
  • Address
  • Email address
  • Credit Credit card number
  • Credit card validity period
  • Card validation code (CVC)
  • IP address of the user's device
  • Telephone number / mobile phone number

Payment data is passed on to the following payment service providers: Shopify Payments.

Payment via PayPal

It is possible to process payment transactions with the payment service provider PayPal. PayPal offers a direct payment method as well as purchase on invoice, direct debit, credit card and installment payment.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg.

If you choose PayPal as your payment method, your data required for the payment process is automatically transmitted to PayPal.

Following data is processed:

  • Last name
  • Address
  • Email address
  • Telephone / mobile phone number
  • IP address of the user's device
  • Bank account details
  • Credit card number
  • Card validation date and code (CVC)
  • Number of items
  • Product code
  • Data on goods and services
  • Transaction amount and tax dues
  • Information on previous purchasing behaviour

The data transmitted to PayPal may be transmitted by PayPal to credit agencies. The purpose of this transmission is a check of identity and credit score.

PayPal may also share your information with third parties to the extent necessary to fulfil your contractual obligations or to process the information on behalf of PayPal. When transferring your personal information within companies affiliated with PayPal, the Binding Corporate Rules, approved by the relevant regulatory authorities, apply. You can find them here:  https://www.paypal.com/de/webapps/mpp/ua/bcr  Other data transfers may be based on contractual safeguards. For further information please contact PayPal.

All PayPal transactions are subject to PayPal's privacy policy. You can find them at:  https://www.paypal.com/de/webapps/mpp/ua/privacy-full/.

Payment via Sofortüberweisung

There is the possibility of Payment via Sofortüberweisung. In this case, the data will be collected by Sofort GmbH, Theresienhöhe 12, 80339 Munich, Germany.

The data controller does not collect and store the data himself.

With the issue of an Sofortüberweisung you instruct Sofort GmbH to automatically check, whether your account covers the amount to be transferred (account coverage check), and any instant transfers of the last 30 days have been successfully completed from your account,

and, after positive verification, to transmit the transfer order approved by you to your bank in electronic form, and to inform us, as the payment recipient selected by you (online provider), of the successful termination of the transfer.

Sofort GmbH requires the IBAN, PIN and TAN of your online banking account. As part of the ordering process, you will automatically be forwarded to the secure payment form of Sofort GmbH.

Immediately afterwards you will receive confirmation of the transaction. We will then directly receive the transfer credit note.

Anyone who has an activated online banking account with PIN/TAN procedure can use Sofortüberweisung as a payment method.

Please note that a few banks do not yet support Payment via Sofortüberweisung.

For further information please click on the following link:  https://www.sofort.com/ger-DE/general/fuer-kaeufer/fragen-und-antworten/.

Further information on the stored data can be found at  https://www.klarna.com/sofort/#cq-0.

Further payment methods

We also offer payment with the following options: Google Pay, Apple Pay, iDEAL, Shop Pay.

2. Purpose of data processing

The transmission of payment data to payment service providers serves to process payments, e.g. if you purchase a product and/or use a service.

3. Legal basis for data processing

The legal basis for data processing is Art. 6 (1) (1) (b) GDPR, since the processing of the data is necessary for the execution of the concluded sales contract.

4. Duration of storage

All payment data as well as data on possible chargebacks are only stored as long as they are required for payment processing and a possible processing of chargebacks and debt collection as well as for combating misuse.

Furthermore, payment data may be stored beyond this if and as long as this is necessary to comply with statutory retention periods or to prosecute a specific case of misuse.

Your personal data will be deleted at the end of the statutory retention period, i.e. after 10 years at the latest.

5. Objection and removal

You can withdraw your consent to the processing of your payment data at any time by notifying the data controller or the payment service provider used. However, the payment service provider used may still be entitled to process your payment data if and as long as this is necessary for the contractual payment processing.

VIII.         Shipping service providers

1. Description and scope of data processing

If you order products or services on our website that are delivered by a shipping service provider, you will receive your order and shipping confirmation via your email address and, depending on the shipping service provider, notification that your shipment has arrived and/or notification of package arrival and possible delivery options.

The data will be transmitted to the following shipping service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany.

The data transmitted are regular:

  • Last name
  • Address
  • Email address

2. Purpose of data processing

The purpose of processing personal data is to give Shipping service providers the opportunity to inform recipients of the progress of a shipment by email and thus increase the probability of successful delivery.

3. Legal basis for data processing

The legal basis for the transmission of the email address to the respective shipping service provider and its use is Art. 6 (1) (1) (f) GDPR, based on our legitimate interest in being able to offer the notification service to our customers and thus to make shipping as customer-friendly as possible.

4. Duration of storage

The transmitted data will be deleted by the respective shipping service provider if the package was delivered successfully.

5. Objection and removal

The notification service provided by the shipping service provider may be terminated by the user concerned at any time. For this purpose, there is a corresponding opt-out link in every email.

IX.         Newsletter

1. Description and scope of data processing

It is possible to subscribe to a newsletter free of charge. When you register for the newsletter, the following data from the input mask will be transmitted to us: Email address.

Your consent will be obtained for the processing of your data during the registration process and reference will be made to this privacy policy.

If you purchase goods or services on our website and enter your email address, we may subsequently use it to send you a newsletter. In such a case, only direct advertising for similar goods or services will be sent via the newsletter.

No data will be passed on to third parties in connection with data processing for the dispatch of newsletters. The data will be used exclusively for sending the newsletter.

2. Purpose of data processing

The user's email address is collected to deliver the newsletter to the recipient.

3. Legal basis for data processing

The legal basis for the processing of data provided by the user after registration for the newsletter is Art. 6 (1) (1) (a) GDPR if the user has given his consent.

Art. 7 (3) UWG provides the legal basis for the dispatch of the newsletter as a result of the sale of goods or services.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The user's email address will therefore be stored as long as the newsletter subscription is active.

The other personal data collected during the registration process is generally deleted after a period of seven days.

5. Objection and removal

The subscription for the newsletter can be cancelled by the data subject at any time. For this purpose, every newsletter contains an opt-out link.

Through this, it is also possible to withdraw the consent to the storage of personal data collected during the registration process.

  X.         Contact via Email

1. Description and scope of data processing

You can contact us via the email address provided on our website. In this case the personal data of the user transmitted with the email will be stored.

The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing

If you contact us via email, this also constitutes the necessary legitimate interest in the processing of the data.

3. Legal basis for data processing

If the user has given consent, the legal basis for processing the data is Art. 6 (1) (1) (a) GDPR.

The legal basis for the processing of data transmitted while sending an email is Art. 6 (1) (1) (f) GDPR. If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (1) (b) GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Objection and removal

The user has the possibility to withdraw the consent to the processing of their personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time.

To revoke your consent or to delete your data please click here https://shop.ledvance.com/pages/ledvance-gdpr-konformit-t 

In this case, all personal data stored while establishing contact will be deleted.

 

XI.   Use of corporate profiles on social networks

Instagram:

Instagram, Part of Facebook Ireland Ltd., 4 Grand Canal Square Grand Canal Harbour, Dublin 2 Ireland


On our company profile we provide information and offer Instagram users the possibility of communication. If you carry out an action on our Instagram company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by Instagram, we cannot make any binding statements regarding the purpose and scope of the processing of your data.

Our corporate presence in social networks is used for communication and information exchange with (potential) customers. We use the company's profile for marketing purposes.

Publications on the company profile can contain the following content:

  • Information about products
  • Information about services
  • Advertisement
  • Customer contact

Every user is free to publish personal data.

The legal basis for data processing is Art. 6 (1) (1) (a) GDPR.

The data generated on the company profile are not stored in our own systems.


You can object at any time to the processing of your personal data that we collect within the framework of your use of our Instagram corporate web profile and assert your rights as a data subject. Please send us an informal email to support.shop@ledvance.com. For further information on the processing of your personal data by Instagram and the corresponding objection options, please click here:

Instagram: https://help.instagram.com/519522125107875

Pinterest:

Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland


On our company profile we provide information and offer Pinterest users the possibility of communication. If you carry out an action on our Pinterest company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by Pinterest, we cannot make any binding statements regarding the purpose and scope of the processing of your data.

Our corporate presence in social networks is used for communication and information exchange with (potential) customers. We use the company's profile for marketing purposes.

Publications on the company profile can contain the following content:

  • Information about products
  • Information about services
  • Advertisement
  • Customer contact

Every user is free to publish personal data.

The legal basis for data processing is Art. 6 (1) (1) (a) GDPR.

The data generated on the company profile are not stored in our own systems.


You can object at any time to the processing of your personal data that we collect within the framework of your use of our Pinterest corporate web profile and assert your rights as a data subject. Please send us an informal email to support.shop@ledvance.com. For further information on the processing of your personal data by Pinterest and the corresponding objection options, please click here:

Pinterest: https://policy.pinterest.com/de/privacy-policy

YouTube:

YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, United States


On our company profile we provide information and offer YouTube users the possibility of communication. If you carry out an action on our YouTube company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by YouTube, we cannot make any binding statements regarding the purpose and scope of the processing of your data.

Our corporate presence in social networks is used for communication and information exchange with (potential) customers. We use the company's profile for marketing purposes.

Publications on the company profile can contain the following content:

  • Information about products
  • Information about services
  • Advertisement
  • Customer contact

Every user is free to publish personal data.

The legal basis for data processing is Art. 6 (1) (1) (a) GDPR.

The data generated on the company profile are not stored in our own systems.


You can object at any time to the processing of your personal data that we collect within the framework of your use of our YouTube corporate web profile and assert your rights as a data subject. Please send us an informal email to support.shop@ledvance.com. For further information on the processing of your personal data by YouTube and the corresponding objection options, please click here:

YouTube: https://policies.google.com/privacy?gl=DE&hl=en

XII.         Use of the Linkedin network

1. Scope of data processing

We use corporate profiles on professionally oriented networks. We maintain a corporate presence on the following professionally oriented networks:

LinkedIn: LinkedIn, Unlimited Company Wilton Place, Dublin 2, Ireland

On our site we provide information and offer users the possibility of communication.

The corporate profile is used for job applications, information, public relations, and active sourcing.

We do not have any information on the processing of your personal data by the companies jointly responsible for the corporate profile. Further information can be found in the privacy policy of:

LinkedIn: https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

If you carry out an action on our company profile (e.g. comments, contributions, likes etc.), you may make personal data (e.g. clear name or photo of your user profile) public.

2. Legal basis for data processing

The legal basis for the processing of your data in connection with the use of our corporate web profile is Art. 6 (1) (1) (f) GDPR.

3. Purpose of the data processing

Our corporate web profile serves to inform users about our services. Every user is free to publish personal data.

4. Duration of storage

We store your activities and personal data published via our corporate web profile until you withdraw your consent. In addition, we comply with the statutory retention periods.

5. Objection and removal

You can object at any time to the processing of your personal data which we collect within the scope of your use of our corporate web profile and assert your rights as a data subject. Please send us an informal email to the email address stated in this privacy policy.

You can find further information on objection and removal options here:

 https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

XIII.         Geotargeting

We use the IP address and other information provided by the user (e.g. the postal code used for registration or ordering) to approach regional target groups (so-called "geotargeting").

The regional target group approach is used, for example, to automatically display regional offers or advertisements that often are more relevant to users. The legal basis for the use of the IP address and any other information provided by the user (e.g. postal code) is Art. 6 (1) (1) (f) GDPR, based on our legitimate interest in ensuring a more precise target group approach and thus providing offers and advertising with greater relevance for our users.

Part of the IP address and the additional information provided by the user (e.g. postal code) are merely processed and not stored separately.

You can prevent geotargeting by, for example, using a VPN or proxy server that prevents accurate localisation. In addition, depending on the browser you are using, you can also deactivate a location localisation in the corresponding browser settings (as far as this is supported by the respective browser).

We use geotargeting on our website for the curstomer approaching.

XIV.         Content delivery networks

Furthermore, we use the services of the Content Delivery Networks Fastly.

Information on the privacy policies of these providers can be found on the respective websites.

XV.         Use of Google Tag Manager Plugin


1. Scope of processing of personal data



We use the Google Tag Manager (https://www.google.com/intl/de/tagmanager/) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and its representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (Hereinafter referred to as Google). With Google Tag Manager, tags from Google and third-party services can be managed and bundled and embedded on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behavior, capture the impact of online advertising and social channels, use remarketing and targeting, and test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user's browser. It contains statements about which tags are to be triggered. Google Tag Manager triggers other tags that may themselves collect data. You will find information on this in the passages on the use of the corresponding services in this data protection declaration. Google Tag Manager does not access this data.
For more information about the Google Tag Manager, please visit https://www.google.com/intl/de/tagmanager/faq.html and see Google's privacy policy: https://policies.google.com/privacy?hl=en

2. Purpose of data processing

The purpose of the processing of personal data lies in the collected and clear administration as well as an efficient integration of the services of third parties.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google's own statements to delete parts of the IP address and cookie information after 9 and 18 months respectively.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. your IP address) to Google and to prevent the processing of this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en
With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.de\Further information on objection and removal options against Google can be found at:
https://policies.google.com/privacy?gl=EN&hl=en

XVI.         Use of Rich Panel Plugin

1. Scope of the processing of personal data

We use the CRM (Customer Relationship Management) tool Rich Panel. Richpanel is a support CRM that is integrated into the e-commerce shop to enable seamless support for our customers.

2. Purpose of data processing

The use of Rich Panel serves the optimal communication with our customers.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You may prevent the collection and processing of your personal data by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. your IP address). Also, you can send an email to the controller.

XVII.         Use of Klaviyo Plugin

1. Scope of processing of personal data

We use the marketing automation tool Klaviyo. Klaviyo is an email marketing tool that is integrated into the e-commerce shop to enable seamless support for our customers.

2. Purpose of data processing

The use of Klaviyo serves the optimal communication with our customers.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You may prevent the collection and processing of your personal data by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. your IP address). Also, you can send an email to the controller.

XVIII.         Use of Shogun Plugin

1. Scope of processing of personal data

We use the marketing automation tool Shogun. Shogun is a content management tool that is integrated in the e-commerce shop and includes functions such as page builder and AB testing.

2. Purpose of data processing

The use of Shogun helps us to optimally display the products in the web shop..

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Possibility of revocation of consent and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You may prevent the collection and processing of your personal data by preventing the storage of cookies by third parties on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. your IP address). Also, you can send an email to the controller.

 

XIX.     Use of Trusted Shop - seal of approval with ratings



1. Scope of processing of personal data

We use the Trusted Shops Trustbadge to display our Trusted Shops Seal of Quality and the possibly collected reviews as well as to offer Trusted Shops products to buyers after an order. The Trustbadge and the services advertised with it are an offer of the Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne (in the following: Trusted Shops called). When calling up the Trustbadge, the web server automatically saves a so-called server logfile, which contains e.g. your IP address, date and time of the call, transferred data volume and the requesting provider (access data) and documents the call.\Further personal data will only be transferred to Trusted Shops if you have consented to this, have decided to use Trusted Shops products after completing an order or have already registered for use. In this case, the contractual agreement between you and Trusted Shops applies.\Further information on the collection and storage of data by TrustedShops can be found here:
https://www.trustedshops.de/impressum/

2. Purpose of data processing

The use of Trusted Shops serves the optimal marketing of our offer.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

4. Duration of storage

The access data are automatically deleted at the latest 90 days after the end of your page visit.

5. Possibility of revocation of consent and removal


You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.
You can prevent the collection and processing of your personal data by Trusted Shops by preventing the storage of third-party cookies on your computer, by using the "Do Not Track" function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

Further information on the possibilities for objection to and removal options regarding Trusted Shops can be found at:
https://www.trustedshops.de/impressum/

 

XX.         Rights of the data subject

You have the following rights with regard to your data:

  • The right to information about your data,
  • The right to transfer your data to you or to another service provider,
  • The right to correct incorrect data,
  • The right to delete your data or the right to restrict the processing of your data,
  • The right to object to processing and
  • The right to withdraw consent that you have given.
  • You also have the right to lodge a complaint with the responsible data protection supervisory authority.
  • However, these rights do not always exist. If, for example, LEDVANCE is legally obliged to store certain data, e.g. for tax purposes, a right to deletion cannot be enforced in this regard.

 

 

 

This privacy policy has been created with the assistance of DataGuard.